- Users of social media platforms like Facebook are part of constant marketing experiments
- Because algorithms are driven by AI and machine learning, it’s impossible to know how social media companies are choosing what to show — and not show — different groups of people
- Because there is no “random assignment”, marketers can’t fully tell if one ad might work better than another one.
- In the process, groups of social media users can be excluded from important messages
- Algorithms are so precise, they can target people down to an individual level
Precisely why I’ve removed as much of myself as I can from each Meta platform. I hate that it’s such a grip on long-distance communication and I’m actively working with my family to minimize our interactions on there in hopes of them doing the same.