- X, the former Twitter, has experienced a worldwide outage as of 12PM on Monday CAT.
- This is likely the first major outage of the company since Musk took ownership in 2022.
- The outage seems to have only lasted for about half an hour.
- X, the former Twitter, has experienced a worldwide outage as of 12PM on Monday CAT.
- This is likely the first major outage of the company since Musk took ownership in 2022.
- The outage seems to have only lasted for about half an hour.
Yeah, I really could not understand the motivation behind that. Why throw away such a valuable brand? I mean the name was even a clever play on words that also gave them a cute bird icon/mascot.
“Twitter”, with that bird logo is just a slam dunk, that’s solid gold branding… It’s insane to randomly “go a different direction” and then land at “X”. If I was their brand coordinator or director of marketing when they made that change, I’d resign then and there.
Changing their name to “X” was essentially lighting 20% of their assets on fire on day 1.