When you consider that a lot of their customers are pretty entrenched in Amazon’s services, “Boycott Amazon for a week” is more achievable than, “Boycott Amazon forever.”

Now don’t get me wrong, I’d love to see people give up on Amazon forever. But sometimes taking a week off is long enough for people to change their shopping habits.

Although I suppose the insidious thing about Amazon is that they only offer an annual subscription so I doubt people are cancelling their service for a week.