Does ice cream look better in a cone? Sure. But that’s it. If you order it from a restaurant or shop, eating it in a cone feels rushed. With a cup, you can take it home with you and put it in the freezer and save it for later if you want. I would even argue that you will get more ice cream from a cup than there is in a cone. Also, in a cup, you can add toppings more effectively in the ice cream and mix them up in a better way than in a cone. Another thing, cups are less messy. Ice cream always runs the risk of melting in general, but atleast with a cup you have a smaller chance of it dripping on your hands and clothes.