That being said, even the illusion that corporations support queer people increases the overall societal pressure to support it. It’s a sign that we won the culture war, definitively.
It’s a sign that corporations think you’re more likely to give them money.
Both can be true.
AB InBev was a great example of this.. They tried some token transgensder appreciation marketing and faced backlash, then reversed it and faced more backlash. Trying for both but got neither in the end.
Or in other words: “One in the hand is worth two in the Busch”.
I posit the reverse: that some corporations choose to display tokenistic commodified support because overall social pressure exists to show support of some kind.
It’s both, escalating in a positive feedback loop. That’s how culture wars are won.
